Traditional Chinese Medicine driving millennial beauty trend

"The influence of TCM is growing in the modern beauty world, but it’s only in the past several years that it has been thrust to the front lines as part of a larger ingestible supplement trend."

"Some experts in the field of traditional medicine, including Ms Brian, recommend that consumers seek the advice of a practitioner before embarking on their own supplement-based beauty routine, as the formulas tend to work best when they're personalised for the individual. 'This applies to taking all supplements, not just TCM supplements,' says Ms Brian."

"In China, the practice of TCM in health and wellness has long been routine, and its treatments are available not only in clinics but in the form of herbal medicines sold by pharmacies."

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